OK, it's time to "Call" it.

After seven years dealing with hundreds of customer Java performance issues for one of the industry's largest players I've decided to start a blog.

I think the name of the blog says it all.

The is no question that Java (read J2EE and the rest of the industry) has brought us significant improvements in quality, reach and integration, but like much else in life it is a transitional cycle.

It depends on your age, but most now see the cyclical nature of the IT industry, in fact many argue a more sophisticated genetic nature, whatever the model, most agree on an increasing frequency.

I do not disagree with any of these positions, they all match, however I believe the corporate reality, where most development is done, is far from the ideal.

The effort, time and money wasted daily in the industry is quite astounding. Many of the numerous voices and opinions that most you suffer are uninformed and selfish. There is so much flux, so much self supporting change, a job like mine gives you an interesting angle on this.

This is not a popular view at the moment, but it is realistic. Java is wonderful, and it rapidly became an industry, I was there. It developed a behavior of change for changes sake, because...... "change is money", "change is the only constant".... pick your quote, but realize that you are at the wrong end on it

I admit I'm a little jaded, but I continue to try... and I succeed..... but it is unsatisfying..... where I want to see genetic or exponential development I just see cycles, not even cycles in performance, technology or patterns but rather cycles in behavior.

This blog will have a humble cause, Java performance, but may at times appear rather strident, for this I apologize in advance. Throughout, I implore the reader to, stop, look and listen (to quote an icon). Think about your business and the wasted effort, time and money, think about your career, your need to rise above this technical malaise, the conflict and the lost opportunity.

Now on to the detail and the passion...... and more use of the words we and us rather than I.